Title: Understanding Business: The Core
Author: William Nickels
Publisher: McGraw-Hill Education
Summary:
“Understanding Business: The Core” offers a comprehensive introduction to the fundamental principles and practices of business management. Written by William Nickels, the book covers essential topics such as entrepreneurship, management, marketing, finance, and operations in a clear and concise manner. Through real-world examples, case studies, and practical applications, readers gain insights into the dynamic and evolving nature of the business environment. The Core edition focuses on core concepts and essential knowledge, making it suitable for introductory business courses. With its engaging writing style and emphasis on practical relevance, this book equips students with the skills and knowledge necessary for success in the business world.
Author:
William Nickels is a distinguished educator and author with extensive experience in teaching business courses at both the undergraduate and graduate levels. He is known for his expertise in business management and has authored several textbooks that are widely used in business education. Nickels is committed to providing students with a solid foundation in business principles and helping them develop critical thinking and analytical skills.