Understanding Business, 12th Edition:
Summary: “Understanding Business” is a comprehensive introduction to the world of business, covering key concepts, functions, and processes in various areas of business operations. In this 12th edition, the book covers topics such as entrepreneurship, management, marketing, finance, accounting, operations management, and information systems. It provides readers with a solid foundation in business principles and practices, emphasizing real-world applications and examples. With a focus on current business trends and challenges, this textbook offers students practical insights into the dynamic nature of the business environment and prepares them for success in their future careers.
Authors: William G. Nickels, James M. McHugh, and Susan M. McHugh are the authors of this textbook. They are respected educators and experts in the field of business.
Publisher: McGraw-Hill Education
Publication Year: 2018
ISBN-10: 1259929434
ISBN-13: 978-1259929434