Title: Transnational Management: Text and Cases in Cross-Border Management, 8th Edition
Authors: Christopher A. Bartlett, Paul W. Beamish
Publisher: McGraw-Hill Education
Description: “Transnational Management: Text and Cases in Cross-Border Management” in its 8th edition offers a comprehensive exploration of the challenges and opportunities inherent in managing across borders. Authored by Christopher A. Bartlett and Paul W. Beamish, this textbook provides a thorough analysis of the complexities of international business operations, with a focus on multinational corporations (MNCs) and their strategic management practices.
In this edition, readers are presented with a rich blend of theoretical insights and real-world case studies, covering key topics such as globalization, multinational strategy, organizational design, and cross-cultural management. Through engaging narratives and practical examples, the authors examine the strategies and tactics employed by MNCs to navigate the complexities of the global marketplace.
With updated content reflecting the latest trends and developments in international business, this edition equips students and practitioners with the knowledge and skills needed to succeed in the dynamic world of cross-border management. Whether used in international business courses or as a reference for professionals, “Transnational Management” serves as an invaluable resource for understanding and addressing the challenges of managing in a global context.