Title: Tourism Information Technology 3rd Edition
Authors: Pierre Benckendorff, Pauline J. Sheldon, Dan Wang
Publisher: CABI
Description:
“Tourism Information Technology 3rd Edition,” authored by Pierre Benckendorff, Pauline J. Sheldon, and Dan Wang, provides a comprehensive examination of the intersection between tourism and information technology. Published by CABI, this edition explores the latest technological advancements and their impact on various aspects of the tourism industry, including destination management, marketing, distribution, and visitor experiences. Through case studies, practical examples, and theoretical frameworks, the authors delve into topics such as website design, social media marketing, mobile applications, e-commerce, and big data analytics in the context of tourism. Whether you’re a student, researcher, or industry professional, this edition serves as an essential resource for understanding the role of information technology in shaping the contemporary tourism landscape and driving innovation in the field.