Title: THINK Marketing, 3rd Edition
Author: Keith J. Tuckwell
Publisher: Pearson Education
Description: “THINK Marketing” in its 3rd Edition presents a comprehensive and contemporary introduction to the field of marketing. Authored by Keith J. Tuckwell, this textbook offers a strategic and analytical approach to understanding key marketing concepts and principles. The book covers essential topics such as market segmentation, consumer behavior, branding, product development, pricing strategies, distribution channels, and integrated marketing communications. With its emphasis on critical thinking and real-world application, “THINK Marketing” equips students with the knowledge and skills needed to analyze marketing situations, develop effective marketing strategies, and make informed marketing decisions. Whether you’re a student studying marketing or a practitioner working in the field, this edition serves as an invaluable resource for mastering the fundamentals of marketing and applying them in contemporary business contexts.