Title: The Bare Bones of Advertising Print Design
Author: Robyn Blakeman
Publisher: Rowman & Littlefield Publishers
Description:
“The Bare Bones of Advertising Print Design” by Robyn Blakeman serves as a foundational guide to mastering the essentials of print design in advertising. Published by Rowman & Littlefield Publishers on October 7, 2004, this book offers comprehensive insights and practical techniques for creating compelling print advertisements.
Blakeman covers fundamental aspects of print design, including layout principles, typography selection, color usage, imagery incorporation, and overall composition. Through clear explanations and illustrative examples, readers gain an understanding of how to effectively convey messages and capture audience attention through print advertising.
With its emphasis on practical skills and real-world applications, “The Bare Bones of Advertising Print Design” serves as an invaluable resource for students, designers, and advertising professionals alike. Whether utilized in educational settings or as a reference for industry practitioners, this book provides the necessary knowledge and tools to produce impactful print advertisements that resonate with target audiences.