Title: Strategic Marketing Management
Author: Alexander Chernev
Publisher: Cerebellum Press
Summary:
“Strategic Marketing Management” by Alexander Chernev offers a comprehensive guide to understanding and implementing strategic marketing strategies in today’s competitive business environment. The book covers key concepts, frameworks, and tools essential for developing effective marketing plans and executing successful marketing campaigns. Chernev provides insights into market analysis, customer segmentation, product positioning, branding, pricing strategies, distribution channels, and promotional tactics. Through real-world examples and case studies, readers gain practical insights into strategic decision-making processes and learn how to align marketing efforts with organizational goals. Whether you’re a student studying marketing or a marketing professional looking to enhance your strategic marketing skills, this book serves as an invaluable resource for mastering strategic marketing management.
Author’s Bio:
Alexander Chernev is a renowned marketing professor and author known for his expertise in strategic marketing management. He has authored several bestselling books and academic articles in the field of marketing, and his work is widely recognized for its practical insights and theoretical rigor. Chernev is also a highly regarded educator, known for his engaging teaching style and innovative approaches to marketing education.