Title: Strategic Management, 4th Edition
Author: Frank Rothaermel
Publisher: McGraw-Hill Education
Content Description:
“Strategic Management,” 4th Edition, authored by Frank Rothaermel and published by McGraw-Hill Education, provides a comprehensive overview of strategic management principles and practices. This edition offers updated content reflecting the latest developments in the field, ensuring relevance and accuracy for students and practitioners alike. The book covers essential topics such as strategy formulation, implementation, and evaluation, as well as contemporary issues such as innovation, sustainability, and globalization. With a focus on real-world applications and practical insights, Rothaermel equips readers with the knowledge and tools necessary to develop and execute effective strategies in today’s dynamic business environment. Whether used as a textbook for students or as a reference for professionals, “Strategic Management” serves as an invaluable resource for understanding the complexities of strategic decision-making and achieving competitive advantage.