Title: Speech Craft (Second Edition)
Authors: Joshua Gunn, David Zarefsky
Publisher: Bedford/St. Martin’s; Second edition (October 1, 2020)
Description:
“Speech Craft” in its second edition, authored by Joshua Gunn and David Zarefsky, is a comprehensive guide to effective public speaking. This textbook equips students with the tools and techniques necessary to develop and deliver compelling speeches. Covering all aspects of the speechmaking process, including topic selection, audience analysis, organization, delivery, and persuasion, the book offers practical advice and real-world examples to help students enhance their speaking skills. The second edition, published by Bedford/St. Martin’s, features updated content and new examples to reflect contemporary communication practices. Whether used in introductory public speaking courses or as a resource for professionals seeking to refine their communication abilities, “Speech Craft” serves as an invaluable tool for mastering the art of public speaking.