Title: SELL, 6th Edition
Authors: Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams
Publisher: Cengage Learning
Description:
In the 6th Edition of “SELL” by Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., and Michael R. Williams, readers are provided with a comprehensive guide to the principles and practices of selling in the contemporary business environment. This textbook covers essential topics such as understanding the selling process, building customer relationships, sales strategies and techniques, managing the sales force, and ethical considerations in selling. Through clear explanations, real-world examples, and practical applications, the authors guide readers through understanding the dynamics of selling, emphasizing the importance of customer-centric approaches and relationship-building in sales success. With a focus on contemporary selling practices and emerging trends, this edition prepares students and practitioners to excel in the dynamic and competitive field of sales. Whether you’re a student studying sales or a sales professional seeking to enhance your skills, this textbook serves as an invaluable resource for mastering the art and science of selling.