Retailing Management, 10th Edition:
Summary: “Retailing Management” provides a comprehensive overview of the retail industry, covering key concepts, strategies, and practices essential for successful retail management. This tenth edition explores various aspects of retailing, including strategic planning, merchandising, customer relationship management, store operations, and omnichannel retailing. With case studies, examples, and insights from industry experts, the book offers valuable perspectives on the dynamic retail landscape. Whether you’re a student or a practitioner in the field, this edition serves as an invaluable resource for understanding the complexities of retail management and navigating the evolving retail environment.
Authors: Michael Levy and Barton A. Weitz are the authors of this book.
Publisher: McGraw-Hill Education
Publication Year: 2019
ISBN-10: 1259924048
ISBN-13: 978-1259924044