Public Relations Writing and Media Techniques — Books a la Carte (8th Edition):
Summary: “Public Relations Writing and Media Techniques” is a comprehensive guide to the principles and practices of public relations writing. In this 8th edition, the book covers essential topics such as strategic communication planning, message development, media relations, and digital media strategies. Through practical examples and hands-on exercises, readers learn how to craft effective press releases, pitches, social media content, and other communication materials to enhance organizational reputation and achieve communication goals.
Authors: Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber are the authors of this textbook. They are renowned experts in the field of public relations and communication, with extensive experience in academia and professional practice.
Publisher: Pearson
Publication Year: 2019
ISBN-10: 0134605146
ISBN-13: 978-0134605147