Title: Public Health Communication: Critical Tools and Strategies
Authors: Claudia Parvanta, David E. Nelson, Richard N. Harner
Publisher: Jones & Bartlett Learning
Description: “Public Health Communication: Critical Tools and Strategies,” authored by Claudia Parvanta, David E. Nelson, and Richard N. Harner, offers a comprehensive examination of communication strategies crucial for effective public health initiatives. In its First Edition, this book explores the essential role of communication in promoting public health, addressing various health challenges, and driving behavioral change. The authors cover key topics such as health communication theories, campaign planning, message development, media advocacy, and evaluation methods. Through real-world examples and case studies, readers gain practical insights into implementing communication strategies across diverse public health contexts. Whether you’re a public health professional, researcher, student, or practitioner, this textbook serves as a valuable resource for designing, implementing, and evaluating communication interventions aimed at improving population health outcomes.