Principles and Practice of Marketing 9th Edition
Summary: “Principles and Practice of Marketing” offers a comprehensive overview of marketing principles and strategies. Covering both theoretical concepts and practical applications, this edition delves into key marketing topics such as market research, consumer behavior, branding, product development, pricing, distribution, and marketing communications. With updated examples and case studies, the book provides insights into contemporary marketing practices and challenges, making it an essential resource for students and practitioners alike.
Authors: David Jobber and Fiona Ellis-Chadwick
Publisher: McGraw-Hill Education
Publication Year: 2020
ISBN-10: 1526870493
ISBN-13: 978-1526870496