Title: Predictive Analytics for Business Strategy, 1st Edition
Author: Jeff Prince
Publisher: McGraw Hill
Description: “Predictive Analytics for Business Strategy” by Jeff Prince offers a comprehensive exploration of how predictive analytics can be applied to inform strategic decision-making in various industries. In this 1st edition textbook, Prince delves into the principles and techniques of predictive analytics, including data mining, statistical modeling, machine learning, and data visualization. The book provides practical insights into using predictive analytics to identify trends, anticipate customer behavior, optimize operations, and gain a competitive edge in the marketplace. With its clear explanations, real-world examples, and hands-on exercises, “Predictive Analytics for Business Strategy” equips readers with the knowledge and skills needed to leverage data-driven insights for strategic planning and execution. Whether you’re a business professional, analyst, or student interested in predictive analytics, this edition serves as an invaluable resource for understanding the role of predictive analytics in shaping business strategy and driving organizational success.