Title: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics), Ninth Edition
Authors: Judith S. Trent, Robert V. Friedenberg
Publisher: Rowman & Littlefield
Description:
“Political Campaign Communication: Principles and Practices” offers a comprehensive exploration of the strategies, techniques, and dynamics of political communication in campaign settings. Authored by Judith S. Trent and Robert V. Friedenberg, this ninth edition provides updated insights into the evolving landscape of political campaigns in the digital age.
The book covers essential topics such as campaign planning, message development, media relations, advertising, debates, grassroots organizing, and voter mobilization. With a focus on both theory and practice, the authors examine the role of communication in shaping public opinion, influencing voter behavior, and ultimately determining electoral outcomes.
In addition to discussing traditional campaign communication methods, the book explores the impact of new media platforms, social media, data analytics, and digital strategies on modern political campaigns. It also addresses ethical considerations, legal regulations, and the role of journalism in covering political campaigns.
Designed as a comprehensive resource for students, scholars, practitioners, and anyone interested in understanding the dynamics of political communication, “Political Campaign Communication” provides valuable insights into the principles and practices that shape contemporary political campaigns. Whether used in classrooms or for reference, this book offers a nuanced understanding of the complex interplay between communication, media, and politics in the electoral process.