Title: Modern Management: Concepts and Skills (What’s New in Management) 15th Edition
Author: Samuel C. Certo and S. Trevis Certo
Publisher: Pearson
Summary:
“Modern Management: Concepts and Skills” is a comprehensive textbook that covers the fundamental principles and practices of management in contemporary organizations. In its 15th edition, the book offers updated content reflecting the latest trends, theories, and research in the field of management. It provides students with a solid foundation in essential management concepts, including planning, organizing, leading, and controlling. The book also explores current management issues such as globalization, diversity, ethics, and technology, offering insights into how managers can navigate and address these challenges effectively.
Authors:
Samuel C. Certo and S. Trevis Certo are highly regarded scholars and experts in the field of management. They bring extensive experience and knowledge to this book, drawing from their backgrounds in management education, research, and consulting. Their practical insights and real-world examples enrich the text, making it relevant and engaging for students. With their expertise, Certo and Certo provide readers with valuable perspectives on modern management practices and strategies.