Title: Mass Communication Theory: Foundations, Ferment, and Future (8th Edition)
Authors: Stanley J. Baran, Dennis K. Davis
Publisher: Oxford University Press; 8th edition (January 15, 2020)
Description:
“Mass Communication Theory: Foundations, Ferment, and Future” presents an in-depth exploration of the theories that underpin mass communication research and practice. Authored by Stanley J. Baran and Dennis K. Davis, this 8th edition provides a comprehensive overview of classical and contemporary perspectives in mass communication theory. The book delves into foundational concepts, historical contexts, and emerging trends in the field, offering students a robust foundation for understanding the complexities of media and communication.
With clear and accessible language, the authors navigate through key theoretical frameworks, including but not limited to the social construction of reality, media effects, agenda-setting, and cultural studies. This edition incorporates recent developments in mass communication theory, such as the impact of digital media, globalization, and the evolving role of audiences in media consumption. Moreover, it encourages critical thinking by examining the strengths, limitations, and practical applications of various theoretical approaches.
Whether used in undergraduate or graduate courses, “Mass Communication Theory” serves as an essential resource for students, scholars, and professionals seeking to navigate the dynamic landscape of mass media and communication. With its comprehensive coverage and insightful analysis, this edition offers a nuanced understanding of the foundational principles, ongoing debates, and future directions of mass communication theory.