Marketing Strategy, Loose-Leaf Version (7th Edition)
Summary: “Marketing Strategy” in its seventh edition offers an extensive exploration of the principles and practices of strategic marketing. This edition delves into the intricacies of developing effective marketing strategies that align with organizational goals and consumer demands. Covering topics such as market segmentation, targeting, positioning, branding, and marketing mix optimization, the book provides readers with comprehensive insights into crafting and executing successful marketing plans. With updated case studies, real-world examples, and contemporary marketing techniques, this edition equips students and practitioners with the knowledge and tools needed to navigate the dynamic landscape of marketing strategy. Whether you’re a student studying marketing or a marketing professional seeking to enhance your strategic acumen, this edition serves as an invaluable resource for mastering the art and science of marketing strategy.
Author Information: The authors of “Marketing Strategy,” O. C. Ferrell, Michael Hartline, and Tom G. Howell, are likely seasoned marketing scholars and practitioners with expertise in strategic marketing.
Publisher: McGraw-Hill Education
Publication Year: 2018
ISBN-10: 1259916214
ISBN-13: 978-1259916213