Title: Marketing Research Essentials, 9th Edition
Summary:
“Marketing Research Essentials” in its 9th Edition serves as a comprehensive guide to understanding the fundamental principles and practices of marketing research. This edition covers essential topics such as research design, data collection methods, sampling techniques, data analysis, and reporting findings. It emphasizes the importance of using research to make informed marketing decisions and offers practical insights into conducting effective research in today’s dynamic business environment. Through real-world examples and case studies, the book illustrates how marketing research can drive strategic marketing initiatives and enhance business performance.
Authors:
The authors of “Marketing Research Essentials, 9th Edition” are Carl McDaniel Jr. and Roger Gates. Both authors are respected scholars and experts in the field of marketing research, with extensive experience in academia and industry. Their combined expertise ensures that the book provides readers with up-to-date insights and practical guidance on conducting marketing research effectively.
Publisher:
The book is published by John Wiley & Sons