Authors: Alvin C. Burns, Ronald F. Bush
Publisher: Pearson; 7th edition (January 7, 2013)
Language: English
ISBN-10: 0133074675
ISBN-13: 978-0133074673
Summary: “Marketing Research,” authored by Alvin C. Burns and Ronald F. Bush, is a comprehensive guide to the principles and practices of marketing research. Published by Pearson on January 7, 2013, this 7th edition textbook equips students and practitioners with essential knowledge and skills required to conduct effective marketing research in today’s dynamic business environment. Covering various topics such as research design, data collection methods, sampling techniques, data analysis, and reporting, the book provides practical insights and real-world examples to enhance understanding. Whether you’re a student studying marketing or a marketing professional seeking to enhance your research skills, “Marketing Research” serves as a valuable resource for mastering the fundamentals of marketing research and applying them in practice.