Title: Managerial Economics: Applications, Strategies, and Tactics, 14th Edition
Authors: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
Description:
“Managerial Economics: Applications, Strategies, and Tactics” presents a comprehensive overview of economic principles and their practical applications in managerial decision-making. Authored by James R. McGuigan, R. Charles Moyer, and Frederick H.deB. Harris, this 14th edition offers insights into the strategic and tactical aspects of managerial economics. The book covers key topics such as demand analysis, cost analysis, pricing strategies, risk analysis, and strategic decision-making. Additionally, it explores contemporary issues and challenges faced by managers in various industries, including globalization, digital disruption, and regulatory environments. Through real-world examples, case studies, and practical exercises, McGuigan et al. equip readers with the analytical tools and decision-making skills necessary to address complex managerial problems. Whether you’re a student studying economics or a manager seeking to enhance your strategic thinking, this authoritative resource serves as an invaluable guide to mastering managerial economics principles and applying them effectively in today’s dynamic business environment.