M: Marketing, 7th Edition:
Summary: “M: Marketing” provides a comprehensive overview of marketing principles and practices, emphasizing contemporary strategies and techniques relevant to today’s dynamic business environment. This seventh edition explores core marketing concepts such as market segmentation, consumer behavior, product development, pricing strategies, and promotional tactics. With a focus on real-world examples and case studies, the book equips readers with the knowledge and skills necessary to navigate the complexities of modern marketing effectively. Whether you’re a student, practitioner, or entrepreneur, this edition serves as an essential guide to understanding and mastering the intricacies of marketing in the digital age.
Authors: Dhruv Grewal and Michael Levy are the authors of this book.
Publisher: McGraw-Hill Education
Publication Year: 2018
ISBN-10: 1260072580
ISBN-13: 978-1260072588