Title: Learning Google AdWords and Google Analytics
Author: Benjamin Mangold, Jeff Sauer
Publisher: O’Reilly Media
Description:
“Learning Google AdWords and Google Analytics,” authored by Benjamin Mangold and Jeff Sauer, provides a comprehensive guide to mastering two essential tools for digital marketing success. In this paperback edition, readers will find practical insights, step-by-step instructions, and expert tips for leveraging Google AdWords and Google Analytics to drive traffic, optimize campaigns, and measure performance effectively. Whether you’re a digital marketer, business owner, or aspiring analyst, this book equips you with the knowledge and skills needed to navigate the complexities of online advertising and web analytics. With clear explanations and real-world examples, Mangold and Sauer demystify the process of creating and optimizing ad campaigns, tracking conversions, and interpreting data insights to maximize ROI. Whether you’re new to online advertising or looking to enhance your skills, “Learning Google AdWords and Google Analytics” serves as an invaluable resource for achieving success in the digital marketing landscape.