Launching New Ventures: An Entrepreneurial Approach (8th Edition)
Summary: “Launching New Ventures: An Entrepreneurial Approach” provides a comprehensive guide to the process of starting and growing a new business. In this eighth edition, readers explore key topics such as opportunity recognition, business planning, funding strategies, marketing, operations, and growth management. The book emphasizes an entrepreneurial mindset and offers practical insights from successful entrepreneurs, case studies, and exercises to help readers develop their entrepreneurial skills. With its focus on innovation, creativity, and strategic thinking, this edition serves as an invaluable resource for aspiring entrepreneurs, business students, and professionals seeking to navigate the challenges of entrepreneurship.
Author Information: The authors of “Launching New Ventures: An Entrepreneurial Approach” are Kathleen R. Allen and Jeffrey R. Cornwall. Kathleen R. Allen is a professor of entrepreneurship and the director of the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California. Jeffrey R. Cornwall is the Jack C. Massey Chair in Entrepreneurship and the director of the Center for Entrepreneurship at Belmont University.
Publisher: Cengage Learning
Publication Year: 2019
ISBN-10: 1337613392
ISBN-13: 978-1337613394