Title: Launching New Ventures: An Entrepreneurial Approach (6th Edition)
Authors: Kathleen R. Allen
Publisher: South-Western College Publishing
Description: “Launching New Ventures: An Entrepreneurial Approach” by Kathleen R. Allen offers a comprehensive guide to the entrepreneurial process and the strategies required to successfully launch and grow new ventures. In this 6th Edition, Allen provides insights into the key principles, practices, and challenges of entrepreneurship, covering topics such as opportunity recognition, business model development, funding strategies, marketing, and growth strategies. The book emphasizes a hands-on, action-oriented approach to entrepreneurship, incorporating real-world examples, case studies, and exercises to help aspiring entrepreneurs develop their entrepreneurial mindset and skills. Whether you’re a student studying entrepreneurship, an aspiring entrepreneur, or an experienced business owner looking to launch a new venture, this book serves as an invaluable resource for understanding the entrepreneurial process and navigating the complexities of starting and growing a successful business. Through practical guidance and actionable insights, readers gain the knowledge and tools necessary to identify opportunities, develop innovative business ideas, and execute effective strategies for launching and scaling new ventures in today’s competitive marketplace.