Title: Launching New Ventures: An Entrepreneurial Approach, 007 Edition
Author: Kathleen R. Allen
Publisher: Cengage Learning; 007 edition (January 1, 2015)
Description:
“Launching New Ventures: An Entrepreneurial Approach,” in its 007 edition authored by Kathleen R. Allen, provides a comprehensive roadmap for aspiring entrepreneurs embarking on the journey of creating and managing new ventures. This edition, tailored for the year 2015, offers timeless principles and contemporary insights into the entrepreneurial process. Covering key aspects such as opportunity recognition, feasibility analysis, business planning, financing, marketing, and growth strategies, Allen equips readers with the knowledge and tools necessary to navigate the challenges of entrepreneurship successfully. Through a combination of theory, real-world examples, and practical exercises, the book fosters the development of an entrepreneurial mindset and skill set. Whether you’re a student, budding entrepreneur, or seasoned business professional, this edition serves as an invaluable resource for understanding the fundamentals of entrepreneurship and launching new ventures in today’s dynamic business environment.