Introduction to Mass Communication: Media Literacy and Culture, 9th Edition:
Summary: “Introduction to Mass Communication: Media Literacy and Culture” provides a comprehensive overview of the field of mass communication, covering its history, theories, and contemporary practices. In this 9th edition, the book explores the role of mass media in shaping culture, society, and individual behavior. It covers key topics such as media industries, media effects, media ethics, media law, and the impact of new media technologies. With its focus on media literacy, the book encourages critical thinking and analysis of media messages and their influence on audiences. Through engaging examples and case studies, this textbook helps students develop a deeper understanding of the complex relationship between media and society.
Authors: Stanley J. Baran and Susan R. Davis are among the authors of this textbook.
Publisher: McGraw-Hill Education
Publication Year: 2020
ISBN-10: 1260244619
ISBN-13: 978-1260244615