Title: Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th Edition)
Author: Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Publisher: Wiley
Description:
“I?nternet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method” in its 4th edition, authored by Don A. Dillman, Jolene D. Smyth, and Leah Melani Christian, is a comprehensive guide to designing and conducting surveys using various modes of data collection. This book introduces the tailored design method, a systematic approach to survey research that emphasizes personalized communication techniques to increase response rates and data quality. From questionnaire design and sampling techniques to data analysis and interpretation, this edition covers all aspects of survey research in the digital age. With practical examples and case studies, the authors demonstrate how to adapt survey methods to fit the needs of different populations and research objectives. Whether you’re a novice researcher or an experienced survey professional, this book provides valuable insights and tools for designing effective surveys and maximizing response rates across multiple modes of data collection, including internet, phone, mail, and mixed-mode surveys.