Summary:
“International Business” offers a comprehensive overview of the complexities and dynamics of global business operations. The textbook covers key topics such as globalization, international trade, foreign direct investment, multinational corporations, and global strategy. Through real-world examples and case studies, readers gain insights into the challenges and opportunities faced by businesses operating in the global marketplace. With a focus on both theory and practical application, this book equips students with the knowledge and skills necessary to navigate the complexities of international business environments.
Authors:
Michael Geringer: Michael Geringer is a professor of management and international business at Florida International University. He is widely recognized for his expertise in global strategy, cross-cultural management, and international business education. Geringer has published extensively in academic journals and is actively involved in research and consulting in the field of international business.
Jeanne McNett: Jeanne McNett is an experienced educator and author with a background in international business and management. She has taught courses in international business, strategic management, and organizational behavior at various universities. McNett brings a practical perspective to the subject matter, drawing from her extensive experience in both academia and industry.
Publisher:
Publisher: The book is published by McGraw-Hill Education