“Global Strategy” by Ph.D. Peng, Mike W. is a comprehensive guide to strategic management in the context of global business. In this 4th edition, Peng explores various aspects of global strategy, including the challenges and opportunities faced by multinational corporations operating in a rapidly changing global landscape. The book covers topics such as entry strategies, strategic alliances, international expansion, and competitive advantage on a global scale.
Author:
Mike W. Peng, Ph.D.: Mike W. Peng is a renowned scholar in the field of global strategy and international business. He holds a Ph.D. in Strategic Management and International Business from the University of Washington and has authored numerous books and articles on global strategy and related topics.
Publisher: Cengage Learning