Title: Fundamentals of Strategy, 4th New Edition
Authors: Gerry Johnson, Richard Whittington, Patrick Regnér, Kevan Scholes, Duncan Angwin
Publisher: Pearson
Description:
“Fundamentals of Strategy” offers a comprehensive and contemporary exploration of the principles and practices of strategic management. In this fourth new edition, authored by Gerry Johnson, Richard Whittington, Patrick Regnér, Kevan Scholes, and Duncan Angwin, readers gain insights into the latest developments and trends in strategic thinking and execution. The book covers essential topics such as strategic analysis, formulation, implementation, and evaluation, providing a solid foundation for understanding the complexities of strategic decision-making in today’s dynamic business environment. With its accessible writing style, engaging case studies, and thought-provoking examples, “Fundamentals of Strategy” equips readers with the knowledge and skills needed to navigate strategic challenges and capitalize on opportunities for organizational success. Whether you’re a student, educator, or practicing manager, this new edition serves as an invaluable resource for mastering the fundamentals of strategy and applying strategic principles effectively in real-world contexts.