Framework for Marketing Management, Global Edition
Summary: “Framework for Marketing Management” is a globally renowned resource offering a comprehensive overview of marketing principles and strategies. Designed for both students and practitioners, this edition provides insights into the latest trends and practices in marketing management. It covers key topics such as analyzing market opportunities, developing marketing strategies, implementing marketing plans, and measuring marketing performance. With real-world examples and case studies, the book equips readers with the tools and frameworks necessary to navigate today’s dynamic marketing landscape.
Author: Philip T. Kotler, Kevin Lane Keller
Publisher: Pearson