Title: Essentials of Entrepreneurship and Small Business Management
Authors: Norman M. Scarborough and Jeffrey R. Cornwall
Publisher: Pearson
Description:
“Essentials of Entrepreneurship and Small Business Management” provides a comprehensive overview of the fundamental concepts and practices essential for aspiring entrepreneurs and small business owners. Authored by Norman M. Scarborough and Jeffrey R. Cornwall, this textbook covers topics such as opportunity recognition, business planning, financing, marketing, operations, and growth strategies. Published by Pearson, this edition offers practical insights, real-world examples, and case studies to help students understand the challenges and opportunities associated with entrepreneurship and small business management. With updated content reflecting the latest trends and developments in the field, the book equips students with the knowledge and skills necessary to start, manage, and grow a successful small business. Whether you’re a student studying entrepreneurship or an aspiring entrepreneur, “Essentials of Entrepreneurship and Small Business Management” serves as a valuable resource for building a solid foundation in entrepreneurial principles and practices.