Title: Essentials of Business Communication, 11th Edition
Authors: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning; 11th edition
Description:
“Essentials of Business Communication” by Mary Ellen Guffey and Dana Loewy provides a comprehensive guide to effective communication in the business world. In this 11th edition, the authors offer practical insights and strategies for various forms of business communication, including written, oral, and digital communication. The book covers key topics such as professional writing, email etiquette, interpersonal communication, presentations, and teamwork. With its emphasis on real-world examples and practical exercises, this edition equips readers with the communication skills necessary for success in today’s dynamic business environment. The text is complemented by case studies, sample documents, and interactive activities to reinforce learning and promote critical thinking. Whether used in the classroom or for self-study, “Essentials of Business Communication” serves as an invaluable resource for students and professionals seeking to enhance their communication proficiency and advance their careers.