Title: Entrepreneurship: Successfully Launching New Ventures, Global Edition
Authors: Bruce R. Barringer, R. Duane Ireland
Publisher: Pearson
Description:
“Entrepreneurship: Successfully Launching New Ventures, Global Edition” is a comprehensive guide to the principles and practices of entrepreneurship. Authored by Bruce R. Barringer and R. Duane Ireland, this textbook offers insights into the entrepreneurial process, from opportunity recognition and business planning to venture financing and growth strategies. With a global perspective, the book explores entrepreneurship in various contexts, addressing key topics such as innovation, creativity, risk management, and social entrepreneurship. Through case studies, real-world examples, and practical exercises, the authors provide students with the knowledge and skills needed to navigate the challenges and opportunities of starting and managing a new venture. Whether you’re a student studying entrepreneurship or a budding entrepreneur seeking to launch your own business, this global edition serves as an invaluable resource for understanding the fundamentals of entrepreneurship and successfully launching new ventures in today’s dynamic business environment.