Title: Effective Crisis Communication: Moving From Crisis to Opportunity
Author: Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Publisher: SAGE Publications, Inc
Summary:
“Effective Crisis Communication: Moving From Crisis to Opportunity” offers a comprehensive examination of crisis communication theories, strategies, and practices. Authored by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger, this 4th edition text provides valuable insights into managing crises effectively, turning challenges into opportunities for organizational growth and resilience. The book explores various aspects of crisis communication, including pre-crisis preparation, response strategies, crisis messaging, and post-crisis recovery. Drawing on real-world case studies and research, it equips readers with practical tools and techniques for navigating crises with confidence and integrity.
Author Bios:
Robert R. Ulmer is a leading expert in crisis communication and public relations. He has extensive experience in academia and consulting, specializing in crisis management, risk communication, and strategic communication planning.
Timothy L. Sellnow is a distinguished scholar known for his research on crisis communication, risk communication, and strategic communication. He has authored numerous publications and is recognized for his contributions to the field.
Matthew W. Seeger is a renowned authority in crisis communication and risk management. His work focuses on crisis and emergency risk communication, organizational crisis communication, and strategic communication.