Title: The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition
Author: Al Lieberman, Patricia Esgate
Publisher: Pearson
Description: “The Definitive Guide to Entertainment Marketing” provides a comprehensive overview of the strategies and tactics involved in marketing entertainment products and experiences. Written by industry experts Al Lieberman and Patricia Esgate, this 2nd edition textbook published by Pearson offers insights into the unique challenges and opportunities within the entertainment industry. From blockbuster movies and television shows to live events and digital content, the book covers a wide range of entertainment forms and platforms. Through real-world examples, case studies, and interviews with industry professionals, the authors illustrate how marketing principles can be applied to create successful entertainment campaigns that captivate audiences and drive revenue. Whether you’re a student aspiring to work in entertainment marketing or a marketing professional seeking to enter the entertainment industry, this guide serves as an invaluable resource for understanding the dynamics of entertainment marketing and mastering the strategies needed to succeed in this dynamic field.