Cutlip and Center’s Effective Public Relations (11th Edition)
Summary: “Cutlip and Center’s Effective Public Relations” provides a comprehensive overview of the theory and practice of public relations, offering insights into strategic communication, media relations, crisis management, and ethical considerations in the field. In this eleventh edition, readers explore key concepts such as audience analysis, message development, campaign planning, and evaluation techniques, with real-world examples and case studies to illustrate effective PR strategies. The book emphasizes the importance of ethical and responsible communication practices in building and maintaining positive relationships with stakeholders. With its practical approach and contemporary insights, this edition serves as an indispensable resource for students, practitioners, and professionals in the field of public relations.
Author Information: The authors of “Cutlip and Center’s Effective Public Relations (11th Edition)” are Glen M. Broom, H. Frederick Reif, and Glen T. Cameron, distinguished scholars and practitioners in the field of public relations and strategic communication.
Publisher: Pearson
Publication Year: 2012
ISBN-10: 0132669157
ISBN-13: 978-0132669153