Title: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Author: Ed Catmull, Amy Wallace
Publisher: Random House; First Edition (April 8, 2014)
Description:
“Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull and Amy Wallace, published by Random House, is an illuminating exploration of fostering creativity and innovation in organizations. Ed Catmull, co-founder of Pixar Animation Studios and president of Pixar and Walt Disney Animation Studios, shares valuable insights into the principles and practices that have contributed to Pixar’s success as a creative powerhouse. Through engaging anecdotes and practical advice, Catmull reveals the unseen forces that can hinder creativity within companies and offers strategies for overcoming them. From cultivating a culture of openness and collaboration to embracing failure as a necessary part of the creative process, “Creativity, Inc.” provides valuable lessons for leaders, managers, and individuals striving to unleash their creative potential. Whether you’re involved in the creative industries or seeking to foster innovation in any field, this book offers actionable insights and inspiration for nurturing creativity and achieving true excellence.