Title: Converging Media, 6th Edition
Authors: John V. Pavlik, Shawn McIntosh
Publisher: Oxford University Press
Description: “Converging Media” in its 6th edition provides a comprehensive overview of the rapidly evolving landscape of media convergence. Authored by John V. Pavlik and Shawn McIntosh, this textbook explores the intersection of traditional and digital media platforms, examining their impact on communication, technology, and society.
Covering topics such as the integration of print, broadcast, and online media, social media, mobile communication, and emerging technologies, this edition offers insights into the dynamic changes reshaping the media industry. The authors analyze the implications of convergence on media production, distribution, consumption, and regulation, highlighting key trends and developments.
With its interdisciplinary approach and engaging examples, “Converging Media” serves as an invaluable resource for students and professionals navigating the complex landscape of modern media. Whether used in communication studies, journalism, or digital media courses, this textbook provides a comprehensive understanding of the converging media environment and its implications for society.