Title: Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition)
Authors: Michael R. Solomon, Katherine White, Darren W. Dahl
Publisher: Pearson Canada; 7th edition (January 22, 2018)
Description:
“Consumer Behaviour: Buying, Having, and Being” by Michael R. Solomon, Katherine White, and Darren W. Dahl, now in its Seventh Canadian Edition and published by Pearson Canada, provides a comprehensive exploration of consumer behavior from a Canadian perspective. This edition delves into the psychological, social, and cultural factors that influence consumers’ buying decisions and behaviors. Solomon, White, and Dahl cover essential topics such as motivation, perception, attitude formation, and consumer decision-making processes. With a focus on real-world examples and Canadian case studies, the book offers insights into the unique characteristics of the Canadian consumer market. Whether you’re a student, marketer, or business professional, “Consumer Behaviour” serves as an invaluable resource for understanding the complexities of consumer behavior and applying this knowledge to marketing strategies and practices in the Canadian context.