Title: Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 8th Edition
Authors: Michael R. Solomon, Katherine White, Darren W. Dahl
Publisher: Pearson Canada
Description: “Consumer Behaviour: Buying, Having, and Being,” Canadian Edition, 8th Edition, written by Michael R. Solomon, Katherine White, and Darren W. Dahl, provides a comprehensive exploration of consumer behavior within the Canadian context. Published by Pearson Canada, this edition delves into the psychological, social, and cultural factors influencing consumer decisions, with a focus on buying, owning, and being. The book covers essential topics such as perception, motivation, personality, consumer attitudes, decision-making processes, and the impact of marketing strategies. With updated content reflecting the latest research and trends in consumer behavior, including the influence of digital technologies and social media, this edition equips students with a thorough understanding of consumer behavior theories and their applications in marketing practice. Whether you’re a student, marketer, or business professional, this book serves as an invaluable resource for understanding the complexities of consumer behavior and developing effective marketing strategies tailored to the Canadian market.