Title: Consumer Behavior, Global Edition, 12th Edition
Author: Leon G. Schiffman, Joseph L. Wisenblit
Publisher: Pearson
Description:
“Consumer Behavior” by Leon G. Schiffman and Joseph L. Wisenblit, now in its 12th edition, offers a comprehensive exploration of the factors influencing consumer decision-making processes worldwide. This global edition delves into the intricacies of consumer behavior, examining psychological, social, cultural, and economic influences on consumption patterns. Through a blend of theory and real-world examples, the authors illuminate key concepts such as perception, motivation, attitude formation, and post-purchase behavior. With a focus on global perspectives, this edition addresses the complexities of consumer behavior in diverse cultural contexts, providing insights into how marketers can effectively engage and satisfy consumers around the world. Whether you’re a student of marketing or a practitioner seeking to understand consumer motivations, this textbook serves as an invaluable resource for deciphering the complexities of consumer behavior in the global marketplace.