Business Research Methods, 13th Edition:
Summary: “Business Research Methods” offers a comprehensive introduction to the principles and practices of conducting research in the business environment. This thirteenth edition covers key topics such as research design, data collection methods, sampling techniques, data analysis, and reporting findings. With a focus on both qualitative and quantitative research methodologies, the book provides practical guidance for students and practitioners alike. Whether you’re a novice researcher or an experienced professional, this edition serves as an invaluable resource for planning, executing, and interpreting business research projects effectively.
Authors: Donald R. Cooper and Pamela S. Schindler are the authors of this book.
Publisher: McGraw-Hill Education
Publication Year: 2019
ISBN-10: 1260092178
ISBN-13: 978-1260092173