Business Research Methods, 13th Edition:
Summary: “Business Research Methods” offers a comprehensive introduction to the research process in business and management. The book covers essential topics such as research design, data collection, data analysis, and reporting of research findings. It provides students with a practical framework for conducting research projects in academic and professional settings. With its emphasis on critical thinking, problem-solving, and evidence-based decision-making, this textbook equips students with the skills needed to conduct effective research and contribute to the advancement of knowledge in business and management.
Authors: Donald R. Cooper and Pamela S. Schindler are among the authors of this book.
Publisher: McGraw-Hill Education
Publication Year: 2021
ISBN-10: 1260247860
ISBN-13: 978-1260247865