Title: Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 5th Edition
Authors: James R. Skinner, Doug Wilson, Scott A. Inks
Publisher: Pearson Canada; 5th edition (September 15, 2020)
Description: “Business Plan, Business Reality” by James R. Skinner, Doug Wilson, and Scott A. Inks is a comprehensive guide tailored specifically for entrepreneurs embarking on their business journey in Canada. With its fifth edition published by Pearson Canada, this resource offers up-to-date insights and practical strategies to navigate the complexities of starting and managing a business in the Canadian context.
Covering crucial aspects such as business planning, market analysis, financial management, marketing strategies, and legal considerations, this edition equips readers with the knowledge and tools necessary for entrepreneurial success. The authors provide step-by-step guidance, real-world examples, and case studies to illustrate key concepts and facilitate understanding.
Whether you’re a budding entrepreneur, a small business owner, or a student studying entrepreneurship, “Business Plan, Business Reality” serves as an invaluable resource. Its comprehensive coverage and practical approach make it essential reading for anyone looking to thrive in the dynamic landscape of Canadian business.