Title: Business Intelligence and Analytics: Systems for Decision Support (10th Edition)
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
Publisher: Pearson; 10th edition (February 28, 2020)
Description:
“Business Intelligence and Analytics: Systems for Decision Support” by Ramesh Sharda, Dursun Delen, and Efraim Turban, now in its 10th edition and published by Pearson, offers a comprehensive exploration of the concepts, technologies, and applications of business intelligence (BI) and analytics. This edition provides insights into how organizations can leverage BI and analytics systems to gain valuable insights from data, support decision-making processes, and achieve competitive advantages. The book covers essential topics such as data mining, data visualization, predictive analytics, big data analytics, and artificial intelligence (AI) in business. Through a combination of theoretical foundations, practical examples, and case studies, the authors illustrate the strategic importance of BI and analytics in various industries and organizational contexts. Whether you’re a student, business professional, or technology enthusiast, “Business Intelligence and Analytics” serves as an invaluable resource for understanding and harnessing the power of data-driven decision-making in today’s dynamic business environment.