Title: Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban, David King
Publisher: Pearson
Description: “Business Intelligence, Analytics, and Data Science: A Managerial Perspective,” now in its 4th edition, provides a comprehensive overview of the principles, techniques, and applications of business intelligence (BI), analytics, and data science from a managerial standpoint. Authored by Ramesh Sharda, Dursun Delen, Efraim Turban, and David King, this textbook covers essential topics such as data-driven decision making, data visualization, predictive analytics, machine learning, and big data technologies. The 4th edition incorporates the latest advancements in BI, analytics, and data science, including emerging technologies, tools, and methodologies reshaping the business landscape. With its practical focus and real-world examples, the book equips managers and executives with the knowledge and skills needed to harness data-driven insights to drive strategic decision-making and organizational performance. Whether you’re a business professional seeking to leverage data for competitive advantage or a student studying business analytics, this edition serves as an invaluable resource for understanding and applying managerial perspectives in BI, analytics, and data science. Published by Pearson, this edition upholds the publisher’s reputation for delivering high-quality educational materials in business and technology.