Title: Business Driven Information Systems, 7th Edition
Summary:
“Business Driven Information Systems” in its 7th edition offers a comprehensive exploration of the strategic role of information systems (IS) in modern organizations. This edition emphasizes the importance of aligning IS with business objectives and strategies to drive organizational success. It covers key topics such as business intelligence, analytics, e-business, enterprise systems, and IT governance. Through real-world case studies, examples, and exercises, the book illustrates how IS can be leveraged to enhance business processes, improve decision-making, and gain competitive advantage. With its practical approach, it prepares students to become effective business professionals who understand the strategic importance of information systems.
Author:
The authors of “Business Driven Information Systems, 7th Edition” are Paige Baltzan and Amy Phillips. Baltzan is an experienced educator and author with expertise in information systems, business analytics, and technology management. Phillips is also an accomplished educator and consultant specializing in information systems and business strategy. Together, they bring a wealth of knowledge and practical insights to this edition, ensuring its relevance and applicability in today’s business environment.
Publisher:
The book is published by McGraw Hill